Monday, Lesson One: Facebook Page Strategy ReDefined
Discover how to build a strategic Facebook Marketing Plan for virtually any type of client.
Access the tools, templates and training to properly assess, strategize and execute a Facebook Page action plan for your clients.
Tuesday, Lesson Two: Facebook Pages - New Set-up and Development Strategies
Review crucial elements to consider before starting your client's page (in keeping with the new changes from Facebook).
Learn how to Optimize your Page Title - What, When, Where, How and Why.
Discover how to incorporate your most important SEO keywords into your Facebook Page and URL.
Explore the standard features of a Facebook Page and how to use them.
Wednesday, Lesson Three - Facebook Pages - Effective Design Tips and Tactics
Review easy-to-implement image creation and design concepts for a Facebook Page Profile Image and other custom images.
Discover effective design and development techniques using the Static FBML app.
Learn how to properly integrate all types of media, including video, into a custom page.
Discover how to hide content from those that have not "liked" the page and what this means from a marketing perspective.
Thursday, Lesson Four: Advanced Strategies for Facebook Welcome Pages using iFrames and FBML
Review the step-by-step process, including a nice checklist on how to create an effective FBML page.
Receive critical training on the steps involved in building a Facebook Page with iFrames.
Friday, Lesson Five: Building a Facebook Marketing System for the Local Brick & Mortar Business.
Discover why the local business owner will be your biggest client market this year.
Uncover the key Facebook apps and marketing strategies custom designed for the local business owner.
Develop a framework for integrating the new Facebook Places into your local client's marketing plan.